Production costs were reported to be $2.5 million Throughout the music video, long-distance camera angles superimposed Fatone's face on Wade Robson's body, as the latter substituted in his place due to the sustained injury. Two days before filming, Joey Fatone injured his leg while rehearsing for the PopOdyssey tour in New Orleans, as the area between his knee and calf was trapped between a 300 pound platform underneath the stage, creating a hole in his leg as well as the bone being exposed. A 35-foot tall stage was built with a 40-foot ramp, where the dancers were harnessed to the ceiling. Three sets were built: an apartment shot as the opening scene, a multi-storey club, and a green screen where the band performed the song's dance choreography aided with several computer-generated imagery (CGI) sequences. The music video for "Pop" was directed by American director Wayne Isham and filmed in Sony Pictures Studios from May 13 to 15, 2001. It peaked on the US Billboard Hot 100 at number 19. It charted in the top 10 in several countries, including number seven in Norway, number nine on the UK Singles Chart, and number 10 on the Australian ARIA Charts. "Pop" reached number one on the Canadian Singles Chart. poptimists argument." Billboard writer Larry Flick described the song as "a crafty, anthemic blend of Cameo-style electro-funk beats, Euro-pop synths, heavy-metal guitars, and Timberlake's now-signature human beat-box riffs." Commercial performance John Hugar of Uproxx opined that the song is "a sort of proto-salvo against in the rockist vs. BT used a total of 3,642 vocal edits in the song. It also includes a "dance-friendly breakdown", and a Timberlake-performed beat-box, which Jon O'Brien of Billboard compared to the sound of a drum machine. The song contains genre transitions such as turntablism, hair metal and electro-funk. "Pop" was written by Wade Robson and Timberlake, and produced by BT using his famous " stutter edit" sound. In the United Kingdom and Australia, it was released on July 9, 2001. On May 11, 2001, MTV broadcast a recording of "Pop" via satellite during NSYNC's tour rehearsal for PopOdyssey, which subsequently led to the song's radio release on May 14, 2001. Jive Records was initially reluctant to release "Pop" as the first single from Celebrity, as they reasoned that the song is "not radio-friendly" and didn’t not "have a formula". After BT created over 1,200 edits of the track using Max Headroom-styled stutter-edits, he showed the song to Chasez and Timberlake, who immediately loved it. Timberlake initially hesitated, as he did not want it to be featured on any track, but relented as BT created four tracks using broken headphones. While the song was in production, BT heard Timberlake beatboxing under his breath, and asked to use his vocals. He eventually relented when Timberlake heard BT's song "The Hip Hop Phenomenon", from the UK version of his 1999 album Movement in Still Life, on the request that he "treat vocals so irreverently, it's not even funny". Chasez asked BT to appear on NSYNC's next album, but BT was initially hesitant due to his "ambivalence" towards the band. The group enlisted BT after JC Chasez and Timberlake befriended the musician. While discussing about "Pop" in a 2001 interview with Billboard, Justin Timberlake stated that NSYNC "put everything that is not considered ' pop music' in song". BT was personally asked by Chasez and Timberlake to produce the song.ĭespite the success of NSYNC's previous studio album No Strings Attached (2000), the band were constantly blasted by critics who had preconceptions of what a "credible group" was, which forced them to be more involved in the production of their next album, Celebrity.
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